
Joshua
Maluleke
CEO at Mayeke Holdings, Financial Consultant & Author
Author of Entrepreneurship 101 & Former President of ABASA.

Biography
ProfessionalBiography
“Passion, structural execution, and customer focus drive business success far more than massive starting capital.”
Joshua Maluleke is a South African financial consultant, management accountant, entrepreneur, and author of the highly acclaimed book, 'Entrepreneurship 101: Tackling the Basics of Business Start-Ups in South Africa'. Currently serving as the Chief Executive Officer at Mayeke Holdings, Joshua is a respected thought leader on business growth and strategy execution.
He is a qualified management accountant who previously served as the National President of the Association for the Advancement of Black Accountants in Southern Africa (ABASA). Through his extensive work as an entrepreneurial mentor and corporate consultant, he has gained unique insights into the financial, operational, and strategic realities of scaling businesses in the African continent.
In his advisory work, Joshua strongly advocates for self-reliance and strategic preparation in the entrepreneurship journey. Rather than overemphasizing large starting capital, he champions structural execution, market alignment, customer focus, and building businesses based on long-term value creation. He frequently draws inspiration from iconic leaders to show that passion and tenacity are the primary drivers of commercial success.
Mayeke Holdings, under Joshua's guidance, operates across multiple strategic sectors, including properties, events management, and automotive services. As a corporate speaker, Joshua translates complex management accounting, financial planning, and startup mechanics into clear, actionable frameworks for boards, startups, and executive teams.
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Books & Publications
Books &Publications

Entrepreneurship 101: Tackling the Basics of Business Start-Ups in South Africa
A practical handbook designed to guide aspiring South African entrepreneurs through the fundamentals of starting, structuring, and operating a successful business.
Media Coverage
MediaCoverage

Interview on Entrepreneurship 101 Book by Joshua Maluleke
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