Dr Alistair
Mokoena
Country Director: Google South Africa & Extraordinary Professor of Practice
The Architect of Digital Futures.
GOOGLEGOOGLEGOOGLENORTH-WEST UNIVERSITYNORTH-WEST UNIVERSITYNORTH-WEST UNIVERSITYRHODES UNIVERSITYRHODES UNIVERSITYRHODES UNIVERSITYUJ COUNCILUJ COUNCILUJ COUNCIL
Biography
ProfessionalBiography
“Bridging the digital divide and deploying responsible AI to change our world.”
Dr Alistair Mokoena is an international keynote speaker and a Chartered Marketer with 27 years blue chip corporate experience. Some of his previous roles include Unilever Brand Manager, SABMiller Marketing Manager, Absa Head of Marketing, Ogilvy South Africa Chief Executive Officer and Google South Africa Country Director. He’s the author of a self-effectiveness book called “Servings of self-mastery” which was featured in Exclusive Books’ prestigious HomeBru Campaign in May 2024.
He is currently an Extraordinary Professor of Practice at the North-West University Business School, and visiting faculty at local and international business schools including the University of Oxford Said Business School. He has published many articles, presented conference papers, reviewed and co-authored numerous books. His academic qualifications include Bcom, LLB, MDP (Management Development Programme), EDP (Executive Development Programme), MBA, PhD, and he is in the process of completing a DBA (Doctor of Business Administration).
He has received many industry awards over the years including the Global Brands Magazine’s Best Advertising and Marketing Leader Award in South Africa (2019), North-West University’s Alumni Excellence Award for Business Leadership (2023), a Finalist in the IMM (Institute of Marketing Management) Marketing Excellence Awards (2023) and Rhodes University Distinguished Alumni Award (2024).
Dr Mokoena is also a philanthropist. In March 2024 he established the Dr Alistair Mokoena Education Fund at Rhodes University, North-West University and the University of Johannesburg which supports students that cannot afford university fees. He is passionate about bridging the digital divide and is an advocate for the role that responsible Artificial Intelligence can play in making the United Nations’ 17 Sustainable Development Goals a reality in our lifetime.
He sits on the following boards: UJ Council, UJInvt (Pty) Ltd, UJ School of Tourism and Hospitality Advisory Board, North-West University Business School Advisory Board.
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Books & Publications
Books &Publications
Servings of Self-Mastery
Dr. Alistair Mokoena's reflection and guidance on self-leadership, purpose, and self-mastery.
The Book Every Leader Needs to Read
Essential strategies and leading perspectives for modern institutional and corporate leaders.
The Book Every Business Owner Must Read
Practical guides and rules of engagement for marketing and commercial scaling.
Media Coverage
MediaCoverage
From Vision to Action: Alistair Mokoena sets up an Education Fund
Rhodes University ·
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Prof Alistair Mokoena: investing in good education is key
NWU News ·
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Business Talk – In conversation with Google South Africa’s Alistair Mokoena
BusinessTech ·
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