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Meet Palesa Madumo

Palesa is a writer, communications professional and entreprenuer.

She’s worked over ten years in Advertising and Communications for Brand South Africa in London and locally for agency and in the corporate space. These days, she runs her own pastry business called Cupcake Bar and has established a communications and strategy consultation – African Mavens. She writes for some of South Africa’s leading publications and has written a column in The Star newspaper. She is extremely passionate about South Africa and the continent, in particular, in relation to strategy, education, skills development, design, innovation and creativity. Palesa is a public relations and communications professional who began 

her career in 2003 as owner of the youth advertising agency Short Left Advertising. She has led various campaigns and projects in her career, and has extensive experience in integrated internal and external communications and marketing. Palesa has worked for Brand South Africa in London and for Jenni Newman Public Relations, and has headed the communications department for the Business Connexion Group. She’s also a writer and has appeared in some of South Africa’s leading lifestyle publications, as well as writing a column for The Star newspaper. Palesa has a Media Studies qualification from the University of Johannesburg.

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