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Bongani Chinkanda on the shift in the youth’s mindset

The Redzone and Arye Kellman chat to Bongani Chinkanda, CEO at HDI on the shift in the youth’s mindset from 2004 compared to 2018.

Half an hour with Bongani Chinkanda

Bongani Chinkanda, newly appointed CEO at HDI Youth Marketeers has some very clear objectives in mind as he takes the helm of the agency.

Tech-wise, savvy SA youths have definite brand expectations

Most of South Africa’s corporate marketers are bypassing the youth market, a 46% slice of today’s consumers who, although they may not yet have the buying power of their parents


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