Dr Alistair Mokoena

The Architect of Digital Futures, Country Director: Google South Africa

Meet Dr Alistair Mokoena

Dr Alistair Mokoena is an international keynote speaker and a Chartered Marketer with 27 years blue chip corporate experience. Some of his previous roles include Unilever Brand Manager, SABMiller Marketing Manager, Absa Head of Marketing, Ogilvy South Africa Chief Executive Officer and Google South Africa Country Director. He’s the author of a self-effectiveness book called “Servings of self-mastery” which was featured in Exclusive Books’ prestigious HomeBru Campaign in May 2024.

He is currently an Extraordinary Professor of Practice at the North-West University Business School, and visiting faculty at local and international business schools including the University of Oxford Said Business School. He has published many articles, presented conference papers, reviewed and co-authored numerous books. His academic qualifications include Bcom, LLB, MDP (Management Development Programme), EDP (Executive Development Programme), MBA, PhD, and he is in the process of completing a DBA (Doctor of Business Administration).

He has received many industry awards over the years including the Global Brands Magazine’s Best Advertising and Marketing Leader Award in South Africa (2019), North-West University’s Alumni Excellence Award for Business Leadership (2023), a Finalist in the IMM (Institute of Marketing Management) Marketing Excellence Awards (2023) and Rhodes University Distinguished Alumni Award (2024).

Dr Mokoena is also a philanthropist. In March 2024 he established the Dr Alistair Mokoena Education Fund at Rhodes University, North-West University and the University of Johannesburg which supports students that cannot afford university fees. He is passionate about bridging the digital divide and is an advocate for the role that responsible Artificial Intelligence can play in making the United Nations’ 17 Sustainable Development Goals a reality in our lifetime.

He sits on the following boards: UJ Council, UJInvt (Pty) Ltd, UJ School of Tourism and Hospitality Advisory Board, North-West University Business School Advisory Board.

He speaks on the following topics: Leadership, Self-Mastery, Marketing, Communications, Strategy, Digital Transformation, Digital Technology, Artificial Intelligence, Sustainability, Education.

PUBLICATIONS:
THE IMPACT OF DIGITAL DISRUPTION ON THE MARKETING AND ADVERTISING FUNCTIONS

AN INVESTIGATION INTO THE IMPACT OF THE STORYTELLING TECHNIQUE ON ADVERTISING EFFECTIVENESS IN THE SOUTH AFRICAN MEDIA LANDSCAPE

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Gallery

Books

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Media

From Vision to Action: Alistair Mokoena sets up an Education Fund

“A visionary with a heart to empower others to break through.” That is how Google South Africa Country Director Dr Alistair Mokoena has been described after launching the Alistair Mokoena Education Fund at his alma mater, Rhodes University.

Prof Alistair Mokoena: investing in good education is key

Commencing in 2024, Prof Alistair Mokoena, Google South Africa’s country director, pledged to donate R50 000 to the North-West University (NWU) annually. According to Prof Mokoena, the sum of the funding will go into the Dr Alistair Mokoena Education Fund and will be used to support any student in need of financial assistance.

Business Talk – In conversation with Google South Africa’s Alistair Mokoena

He previously served as Ogilvy South Africa CEO, has a long history in the South African advertising sector and is well known and respected in the industry.